SHB educational institution announced conversion into SHD ecosystem

On the morning of September 13, 2024, SHB education institution officially announced the conversion of SHB brand into the SHD ecosystem at Gem Center with the goal of branding brand, opening a new journey, a new face.

This transformation is SHD's strong affirmation in continuing to improve the quality of education and human resources with the most dedicated and responsible spirit. SHD always put human values, fair and social progress as a focus, in order to contribute to the sustainable and prosperous development of the community.

At the event, the Board of Directors of SHD announced the conversion of SHB brand into the SHD ecosystem, announcing the new identity, and presenting the orientation and development strategy of the business in the near future, proving SHD's aspirations and ambitions.

Review the livestream ceremony to announce the SHB brand conversion into the SHD ecosystem here

SHB transferred himself - re -establishing and affirming new values

SHD is abbreviated from "Search - Hold - Development", with two core values ​​"Search" and "Hold" - search and training have created success for the unit to remain the same; The "build" value is converted into "development" representing the comprehensive and non -stop development.

With the brand's relative strategy, SHD transformed - re -established and affirmed new values:

• Vision: SHD develops to become a leading unit in the education system, human resources, and professional solutions, contributing to the sustainable and prosperous development of the community.
• Mission: SHD helps customers access modern education, improve global competitiveness, create sustainable jobs, and attract foreign investments into Vietnam market.
• Business philosophy: Take customers as the center of all activities, towards balancing the interests of the parties.

SHD continues to maintain and promote the five core values ​​of SHD: Responsibility - Quality - Prestige - Creativity - Humanities. This is a guideline for all activities, helping SHD constantly improve and develop comprehensive human resources, meeting the diverse needs of the global labor market.

A more comprehensive ecosystem with a higher responsibility

Ms. Nguyen Thi Huyen presented the SHD ecosystem

With a vision beyond the current limits, SHD aims to expand training programs suitable for more subjects, in order to meet the diverse needs of the labor market. From here, the SHD ecosystem is expanded with member companies:

• SHD Education: Focus on training German language from level A1 to B1 and coordinate the Telc B1 exam to receive international certificates in Vietnam. At the same time, SHD Education trains culture and equipment necessary for students to soon integrate into life in Germany.
• SHD Academy: Focusing on career orientation for the younger generation, helping them to access the opportunity to study, work, and settle best in Germany through the vocational training program.
• SHD Career: Focus on searching, providing, and connecting talented people suitable for leading employers in Germany through supply chain and skilled labor movement, experts from Vietnam to Germany to work.
• SHD Service: The company provides services in Germany.
• SHD Investment: The company carries out investment and promotion activities of Vietnam - Germany.

With this comprehensive system, SHD confidently commits to constantly improve the quality of services and training, towards improving the ability to meet the diverse needs of the market to bring the highest value to customers and partners!

Dressed in a new modern and more stable appearance

In parallel with the repositioning, the brand identity of SHD also put on a "new shirt" with many cherished ambitions of the Board of Directors and company employees on the journey ahead.

The new logo of SHD continues to inherit the quintessential values ​​from the old SHB brand, expressed in two main colors red and white. However, red in this design becomes brighter, representing an innovation, dynamism and strong determination in the development journey.

The new logo system of the SHD ecosystem

The red rectangular frame shows sustainability and stability, as a mark of the inheritance of the heritage built from the SHB brand, and as a solid foundation for comprehensive steps in the future. The prominent white word on the red background is a symbol of transparency, prestige and responsibility that SHD pledges to maintain during the operation.

The new slogan "creating a comprehensive future" is the inheritance and expansion from the old slogan "with you to create the future". If the old slogan shows the companion and support, the new slogan shows a higher vision, not only helps build the future but also focuses on comprehensive, sustainable and long -term development for both individuals and community.

The new SHD logo is not merely a formal change but also a symbol of a new era with core values ​​of innovation, comprehensive development and strong commitment to the future.

Strong transformation - Towards positioning to become the leading unit in the education system, human resources and professional solutions

Regarding this enthusiasm, Ms. Nguyen Thi Huyen - General Director of SHD Corp - shared, SHD had time to operate the business for 6 years to own a good foundation, and prepare carefully to step to the new ecosystem, with the expectation of contributing to the prosperous and sustainable development of the community, so that young people to enter the world can adapt to any social and social organization.

The Board of Directors of SHD meets with the press - media

Also within the framework of the announcement of brand relatives, SHD organized a seminar with the media and press agencies in order to participate in the discussion of 5 enthusiastic and reputable speakers in the field of education and administration:

• Ms. Nguyen Thi Huyen - General Director of SHD Corp Joint Stock Company
• Ms. Pham Thi Hong Tam - Deputy General Director of Professional Division
• Mr. Le Ba Luong - Deputy General Director of Business Development Division of SHD Corp Joint Stock Company
• Mr. Le Trung Quan - Executive Director of German Cultural Language Joint Stock Company SHD Education
• Mr. Gordon Rademacher - CEO of SHD Career Solution Consulting Co., Ltd

At the event, sharing about the mission, vision and goal of SHD, Ms. Nguyen Thi Huyen - General Director of SHD Corp Joint Stock Company said: "We are connecting Germany's cities and localities and with Vietnam. In the process of connecting, we can introduce ourselves, talk about needs, attract investment and development, economic and cultural interference ... It is also a long -term goal with the high vision and clear mission that we build and pursue."

"This conversion will attract investment, attract opportunities from Germany to Vietnam and vice versa", Mr. Le Ba Luong affirmed.

"I am the one who launched this movement, so I always hope that everyone should break the old path, old thinking and the old low goals for us to step together to the higher platform. In this process, we also eliminate the bad things, from the old platform to step up the new system of thinking, new standards, self -professionalization ... thereby promoting the best SHD to perfect our own mission. '' - The dedicated sharing of Ms. Nguyen Thi Huyen once again expressed her faith and pride on the journey of transformation ahead, comprehensive development and aspiration to improve the quality of Vietnamese human resources.

Comprehensive Future creation through the journey to build human values

SHD understands that for businesses to develop sustainably, besides putting quality first, it is necessary to commit to bringing human values, promoting fair and social progress, contributing to the sustainable and prosperous development of the community.

SHD Career signed a cooperation agreement with Hong Bang International University (HIU)

At the ceremony to announce the brand conversion from SHB into SHD ecosystem, SHD Career member Company (SHD Career Solution Consulting Co., Ltd.) performed the signing ceremony of cooperation agreement with new partners - Hong Bang International University (HIU). This will be a collaboration for many development steps, improving the quality of training and human quality for SHD customers in the promising new journey.

In particular, to express gratitude to the trust that the community awarded for 6 years and in accordance with the theme of the announcement ceremony: "Breaking Boundaries for Development - Break out the limit to rise high", SHD will award the educational sponsorship package in 2025 with a total value of 5.2 billion at the ceremony. Besides the scholarship packages, supporting the facilities for education, the unit has:

• Awarding educational financing package for Soc Trang province is worth VND 100,000,000 (facilities for teaching and learning).
• Awarded 2 computer rooms with a total value of VND 100,000,000 to 2 high schools in An Giang.

These efforts of SHD are a strong commitment to bringing human values, where every individual has the opportunity to develop comprehensively.

SHD is proud of the achievements and always believes that, with the new development strategy, SHD will constantly break out, overcome all limits to become one of the leading educational units, bringing sustainable values ​​to society.